---
title: Flowmesh Blog | Kate Wolters (2)
description: Kate Wolters has over 20 years’ experience in helping organisations communicate effectively. Her career has featured stints in a global brand development consultancy and a full service PR agency, and more recently she's handled large technology change management and comms engagements in the retail and education sectors, as well as managing digital marketing services for a number of global businesses. She runs Flowmesh with a talented group of people who develop B2B marketing and sales enablement content for technology clients across a range of sectors. She believes in the power of simplicity and storytelling. (2)
---

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# Blog

[![b2bcopywriting](https://flowmesh.agency/hubfs/pexels-rfstudio-3059747.jpg)](https://flowmesh.agency/blog/quick-lessons-in-b2c-vs.-b2b-copywriting)

## [B2C vs. B2B copywriting - what's the difference?](https://flowmesh.agency/blog/quick-lessons-in-b2c-vs.-b2b-copywriting)

[Read more](https://flowmesh.agency/blog/quick-lessons-in-b2c-vs.-b2b-copywriting)

[![](https://flowmesh.agency/hubfs/FM%20blog%20image%202%2031%20october%202022.jpg)](https://flowmesh.agency/blog/five-simple-tricks-to-get-the-best-out-of-your-b2b-content-agency-without-working-anyone-to-death)

## [Five simple tricks to get the best out of your B2B content agency (without working anyone to death)](https://flowmesh.agency/blog/five-simple-tricks-to-get-the-best-out-of-your-b2b-content-agency-without-working-anyone-to-death)

[Read more](https://flowmesh.agency/blog/five-simple-tricks-to-get-the-best-out-of-your-b2b-content-agency-without-working-anyone-to-death)

[![](https://flowmesh.agency/hubfs/Copywriters%20and%20Bots%20.jpg)](https://flowmesh.agency/blog/ai-dont-mean-to-be-rude-but-i-replaced-your-copywriter-with-a-botis)

## [AI don’t mean to be rude but…I replaced your copywriter with a bot](https://flowmesh.agency/blog/ai-dont-mean-to-be-rude-but-i-replaced-your-copywriter-with-a-botis)

[Read more](https://flowmesh.agency/blog/ai-dont-mean-to-be-rude-but-i-replaced-your-copywriter-with-a-botis)

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