Common grammar mistakes that can spoil your copy

Grammar. In the world of content marketing, it’s everything. A basic mistake can detract from your message and take the focus off your best intentions.

We love this amazing HubSpot post on the list of 30 most common grammar mistakes. It’s extensive and covers everything from ‘their vs they’re vs there’ to ‘affect vs effect’.

The only thing we would add to this, which comes up a lot in social and other digital marketing copy, is the use of T’s & C’s – in our opinion the Terms or Conditions are not possessive so we drop the apostrophe and just simply go with T&Cs. This however is one of those things that everyone seems to have an opinion on :)

“Words and phrases that sound fine in your head can look like gibberish when written down – that is, if you even realize you made a mistake in the first place.” – HubSpot